Tuesday, 30 March 2010

Rimmel: The Reply

Remember the post I did asking why Rimmel London had more products out in other countries than they did in the UK?

Well, I emailed them and this is the reply I got..

Thank you for your enquiry regarding Rimmel products.
Unfortunately all the products that you mention are only available in the US and 
there are no current plans to launch them in the UK.
We will pass your comments on to our Marketing Department who are responsible for 
the discontinuation and introduction of all the products in our range.
While we regret that we are unable to be of any further assistance to you with 
regard to this particular request, we do want to thank you once again for 
taking the time to contact us and for your interest in our products.

Personally, I think that's a bit silly.  Why market a brand as Rimmel London, with the tagline "Get the London look" when half the products that you are selling can't even be used by the women/girls in London to get the look?

I got this reply from Coty who make Rimmel and after many questions on Twitter, I was informed that Rimmel have their HQ in Wimbledon.  I couldn't find an email address so I think I may have to write to them and find out.

If Rimmel don't want to sell the products in the UK, I think they should stop using the tagline of "Get the London look" when we clearly can't achieve it as we don't have these products at our disposal.

Also, I'm sure that Rimmel wasn't always called Rimmel London, I swear that's only a recent thing?

What are your opinions on this?


  1. sister girl you are right. But these companies don't care. its a whole lotta foolywang. if they think we're a market to be ignored....their loss.

  2. You're absolutely right. And i'm sure it only started being called Rimmel London less than 10 years ago. I guess they just want to use London to reference a cool, fashion capital, but don't really care that us who live in London actually can't get half the stuff you can in the US >:(

  3. What an obnoxious canned response >=|

  4. They were always called Rimmel London as far as I remember (or maybe not :S) but I agree, quite silly on their part.

  5. I'm just gonna speak up as one of the few US readers of this blog....

    Half of the products you mentioned in the previous post were total crap. And the rest had been discontinued or clearanced out in nearly every store long before you wrote that post.

    Another thing that you UKers don't seem to remember is that although we may get a better selection of products, you guys get far more brands and nicer quality things to choose from. We don't have Barry M or Sleek or Collection 2000 or Eyeko. And what we DO have is typically low quality. I'll read posts on UK blogs about how great a certain brand's products are and be like "Whaa? Around here they're total crap..." In the US the only good makeup Rimmel has is mascara and nail polish.

    Also, we don't have testers unless you go to Sephora, Ulta, or a department store, and that's only for high-end makeup, so its hell to find a foundation/powder/blush match that doesn't make you look like a clown without paying an arm and a leg.

    Sorry for the rant, and I don't want to come off bratty, but it seems that none of the beauty bloggers realize that there are pluses on both sides, and if I had a choice, I would rather do my drugstore shopping in the UK.


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